Bio

A service and UX designer, twelve years on the business side before crossing over. Research is where I start, listening until the real problem surfaces. I map every touchpoint as one system: a service only works when its parts agree. Service design turns those maps into blueprints people can run, from a hospital ward to a coffee bar. I treat ethics as a design material, weighing nudge against pressure and care against surveillance. Microsoft, Oracle and Vattenfall taught me to translate business and user needs into each other. At my own coffee bar I practice restraint, chasing the details that make people feel seen.A service and UX designer, twelve years on the business side before crossing over. Research is where I start, listening until the real problem surfaces. I map every touchpoint as one system: a service only works when its parts agree. Service design turns those maps into blueprints people can run, from a hospital ward to a coffee bar. I treat ethics as a design material, weighing nudge against pressure and care against surveillance. Microsoft, Oracle and Vattenfall taught me to translate business and user needs into each other. At my own coffee bar I practice restraint, chasing the details that make people feel seen.